Our Work

Shaping NJ

The state’s newly formed Office of Nutrition and Fitness needed an identity, beginning with a name, a brand and logo, and a web platform. WSITS helped guide an ONF committee in choosing the type of imagery that best represented the services they intended to provide and created a logo and brand guidelines. WSITS then built a website that provides information to the multiple target audiences – consumers, professionals and partner organizations. Read More

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Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

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Teen Media Contest

The New Jersey Department of Human Services sponsors an annual Teen Media Contest focusing on parental responsibility to encourage teens to think about what it means to be a parent. The contest is open to all middle school and high school students statewide and focuses on a specific theme each year. Students must submit original, hand-drawn artwork. WSITS designed a microsite for the contest that can be updated and used each year. The site showcases the winning artwork, provides online registration for teachers and serves as a communications platform for the contest. Read More

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